It used to be easy. All you had to do was take out an ad in the local newspaper and buyers would show up at your door asking to see your home. You sold it, you bought a new one, the new owners moved in to your old home. The circle of life continued.

Unfortunately for some, it's just not that easy any more. In fact, I've heard many people say that newspapers are dead. True? As the cornerstone of a marketing campaign, yes absolutely. In fact, studies show that 80% of home searches begin online.

Today's buyer is very different from what we saw even just a few years ago. With the wealth of technology available, together with the more cautious buying cycle caused by the housing market bust, buyers on average take more time in their decisions and are more informed than ever before.

As your Realtor, I am not content to just put your house on the MLS and wait for buyers to come to us. I list your house, and then I target your buyers with directed advertising messages based on who your home would appeal to most. I understand the power of online marketing campaigns and how to use demographic information to find the right people to buy your home. You need a Realtor who not only understands how the Internet fits in with traditional marketing activities, such as hosting Open Houses, you need a Realtor who is on the forefront of innovating those new tactics.

Call or e-mail me today to discuss what type of marketing plan would be optimal for meeting your goals!